How To Build Brand Awareness Using Social Media
By Cian Kelly
The World Health Organization
has declared COVID-19 as a pandemic. It is a virus that has spread around the
world like wildfire in no time. It can transmit from person to person quite
rapidly. Thus, the governments and officials have advised people to stay at
home and self-isolate. Many businesses and other ventures are not operating as
they used to due to the lockdowns. This has caused quite a lot of difficulties
for businesses that are looking for growth.
The fact is all businesses face struggle; this is something they can’t avoid. But there are numerous ways to overcome the difficulties they face. The biggest difficulty businesses have during this pandemic is to operate successfully. However, there is one way they can tackle this concern.
If a business wants to increase customer loyalty, increase sales, growth in the business, and create a brand image, brand awareness will help with all these factors. Therefore, businesses need to use the social media platform to target potential customers and increase the chances of their success.
Continue reading as we discuss how to promote your brand and increase your business sales during the COVID-19.
How Can Business Create Brand Awareness
First of all, let’s look into what brand awareness means. Brand awareness refers to the familiarity customers have towards a business’s goods and services. It means giving the customer an idea of the quality of goods and services a particular brand offers.
There are numerous ways a business can create brand awareness with the help of social media. Let’s get right into the steps a business needs to follow to create brand awareness.
Work on Website Layout
Every business has an official website, and they want to find ways to increase the traffic on the site. Therefore, social media is one of the best ways to do so. Businesses that upload quality content and update it regularly will attract customers towards them. You can add a link to your website in your social media content.
Remember, visitors have a very short attention span. Poor web design or difficulty navigating can force them to leave the site within a few seconds. Make it user-friendly to engage the customers. Besides, having an influential blogger to advertise the content can also help generate traffic on your website.
It will entice the customers to know more about the business and what it has to offer; hence, creating brand awareness. Remember, visual content plays a vital role in attracting customers. Therefore, creating images and posting them on social media would help.
People tend to share things on social media; thus, having an appealing content would help establish the business’s image in the digital space.
This refers to not sharing the same content or information on all medial social platforms. Therefore, using a unique and different piece of content to send a message to the users every time is useful.
Other than this, using a different tone would also attract different customers. There are numerous social media platforms like Twitter, Facebook, LinkedIn, and Instagram, and every platform requires a certain style to communicate with the audience. ,
For instance, LinkedIn is more of a professional site; therefore, using a casual tone would not attract customers as this informal style would on Facebook.
This means it is important for a business to target every possible customer using different techniques rather than using the same for all.
Create/Post Video Content
We have covered how written content can be helpful; another way to attract customers is by posting videos. This type of content works quite well on social media. Posting animated short clips that introduce your product or explains it can be appealing to the potential customer’s eye.
It is quite popular to share videos on social media; therefore, if a business posts a video that has a powerful message, it can create brand awareness due to the number of times the video is shared or viewed.
In addition to animated clips, how-to guides/ product tutorials or even simple advertisements can help create brand awareness. You can also post informational videos and create awareness about COVID-19.
Keep the Response Level High
People will want to know more once you spark their interest and begin posting content, product information, or brand information. Therefore, having a team ready to answer all these questions, whether in the comment section or direct message is essential.
Customers want the questions they have regarding something to be answered right away. If they have to wait, they will move on and won’t even consider looking back.
Whether it is a good or bad review, the response rate must be high so that the customers know the business is listening. It will show that you care and value their feedback, and you have a solution.
Don’t Get Involved In Political Affairs
It is quite common for certain businesses to target a political situation and give their opinions on it. One thing to remember is that social media has millions of active users, and all of them have different opinions.
The most loyal customer could get offended by such posts. Therefore, refrain from posting any political views or creating your promotional content using a political conflict.
The More Awareness, The More Sales
Once a business has created brand awareness, not only will it increase the sales level during that process, but it will also see a drastic change in the sales once the awareness mission completes. When customers know what a business has to offer, they will surely look deeper into the brand itself and its quality.
Therefore, using the techniques, as mentioned above, will attract customers and also influence them in trying the product or service out. Remember, marketing is not a one-time task, and you should keep promoting your brand on different social media platforms.
Social media is a platform where any small business can succeed if it creates brand awareness using the right tools. The journey of creating brand awareness isn’t a short one; however, over time, business owners will be able to see the benefits of spreading awareness of what they have to offer.
It is fair to say that social media is a perfect advertisement tool for any business, especially in the wake of COVID-19, as they can find potential customers all in one place. All they have to do is target them accordingly so that none of the potential customers are left behind. Reach out to our team for marketing your brand on social media.