5 Common Social Media Mistakes To Avoid When Promoting Your Business
By Cian Kelly
Social media is one of the most important tools for promoting your small business and building relationships with customers. However, it also has the potential to destroy reputations and can even lead to legal problems. Taking steps to protect your interests is crucial when using social media for business purposes. Here are five common mistakes you need to avoid.
1.Creating a Sales Platform
Social media users want to engage with businesses, but they don’t want to be bombarded with advertisements and promotional content. If you continually post marketing messages, expect your followers or fans to quickly desert you. Social media should be used to create long-term relationships with customers and potential customers. It should never be used as a sales platform.
2.Arguing With Disgruntled Customers
Disgruntled and angry customers often take to social media to complain about products and services that fall short of their expectations. While it may be tempting to deny or try to minimize customer complaints, this can make customers feel that their concerns are not being taken seriously. Small issues can easily become major problems that lead to negative publicity. Encourage unhappy customers to contact your company away from social media, as it’s almost always best to resolve the situation through direct communication, such as telephone calls, letters or email.
3.Getting Involved With Politics
Politics has divided people on social media, particularly in recent years, causing passionate arguments and public disagreements that can quickly escalate. Your customer base is likely to contain people holding a wide range of beliefs, which means that you risk upsetting valued customers every time you discuss your political views. Unless politics is an essential part of your business or marketing strategy, it’s usually wise to stay out of political conversations.
4.Choosing the Wrong Words
The words and language you use on social media are extremely important, as you cannot use a tone of voice or body language to clarify your meaning. Think about the message you’re trying to convey and consider which words will grab the reader’s attention. Emotive language can help to get your message across more effectively, but it’s also important to consider any negative connotations your words could have.
5.Criticizing the Competition
Criticizing your competitors on social media is never a good idea, as it projects an unpleasant image of your company. It can also lead to retaliation from the companies you have criticized. Focus on publicizing the positive aspects of your business, rather than criticizing your competitors’ products and services.
When used in the right way, social media can be an excellent tool for businesses. To get the most out of social media, you should avoid creating a sales platform, arguing with disgruntled customers, getting involved with politics, choosing the wrong words and criticizing the competition.